Mobile optimized stores are no longer a luxury.
1 out of 4 online purchases was done on a mobile device in 2014 holiday season. Black Friday was also “Mobile Friday” with nearly a third of sales done on phones and tablets.” (1)
Retailers can no longer ignore the power of mobile devices. If your eCommerce site is not optimized for a mobile device, the shopper will make his purchase elsewhere.
Responsive web design is one the most common practices today of creating user-friendly sites across all channels and devices.
This eBook provides a detailed look at the current state of mobile commerce site development options.
Understanding Responsive Web Design
In this eBook you will learn all about:
- The latest data about mobile web access trends.
- Responsive design in eCommerce
- Key elements of Mobile Shopper experience and responsive design
- Summary of popular mobile screen sizes
- 5 responsive web design patterns
- 5 responsive web design frameworks to develop mobile websites
- Responsive web design with most popular Content Management Systems (CMS)
- The pros and cons of responsive web design to deliver mobile commerce sites
- The 6 main alternatives for eCommerce multi-screen web design and how to select the optimal option for your mobile site
- Overview of Responsive Delivery technology as one of the choices for mobile commerce sites
- Best practices for implementing a responsive website
References.
- http://pages.custora.com/rs/custora/images/Custora_E-Commerce_Pulse_Holiday_2014_Recap.pdf
