1 out of 4 online purchases was done on a mobile device in 2014 holiday season. Black Friday was also “Mobile Friday” with nearly a third of sales done on phones and tablets.” (1)
Retailers can no longer ignore the power of mobile devices. If your eCommerce site is not optimized for a mobile device, the shopper will make his purchase elsewhere.
Responsive web design is one the most common practices today of creating user-friendly sites across all channels and devices.
This eBook provides a detailed look at the current state of mobile commerce site development options.