Understanding Responsive Web Design for Mobile Commerce

Mobile optimized stores are no longer a luxury.

1 out of 4 online purchases was done on a mobile device in 2014 holiday season. Black Friday was also “Mobile Friday” with nearly a third of sales done on phones and tablets.” (1)

Retailers can no longer ignore the power of mobile devices. If your eCommerce site is not optimized for a mobile device, the shopper will make his purchase elsewhere.

Responsive web design is one the most common practices today of creating user-friendly sites across all channels and devices.

This eBook provides a detailed look at the current state of mobile commerce site development options.

Understanding Responsive Web Design

In this eBook you will learn all about:

  • The latest data about mobile web access trends.
  • Responsive design in eCommerce
  • Key elements of Mobile Shopper experience and responsive design
  • Summary of popular mobile screen sizes
  • 5 responsive web design patterns
  • 5 responsive web design frameworks to develop mobile websites
  • Responsive web design with most popular Content Management Systems (CMS)
  • The pros and cons of responsive web design to deliver mobile commerce sites
  • The 6 main alternatives for eCommerce multi-screen web design and how to select the optimal option for your mobile site
  • Overview of Responsive Delivery technology as one of the choices for mobile commerce sites
  • Best practices for implementing a responsive website


  1. http://pages.custora.com/rs/custora/images/Custora_E-Commerce_Pulse_Holiday_2014_Recap.pdf