Zara eCommerce demonstrated excellent performance in the last few years, which we consider as the period of the retail apocalypse. What did Zard do right to compete successfully with other traditional and new online fashion brands?
Fashion eCommerce Best Practices
In this article we discuss examples of how different brands successfully apply social commerce tactics for all three objectives: create awareness, influence buying decisions, and building customer loyalty.
We selected examples of mega menus that we believe provide a good solution for the navigation complexity problem of online fashion stores.
If you own or think of opening an online fashion store, you are in luck since apparel is one of the better performing segments online. It has also experienced tremendous growth over the last few years and continues to grow.
With just a few small improvements in your online store shopping experience, you will see the numbers are getting better.
We are reviewing the top Canadian fashion brand’s online stores. It might find you by surprise how big the apparel industry is in Canada. We spend $5.8 billion dollars annually.