– Great Canadian Avid Shopper Experience-So Rare Deserves a Blog Post

Eradium avid shopper experince blog SHOEMe_ca – Great Canadian Avid Shopper Experience-So Rare Deserves a Blog Post

This week I had a great experience with – a Canadian online shoe retailer so I decided to share my experience.


Tuesday evening I was waiting for my daughter to finish her dance class when her teacher announced that we need white shoes for the recital. The recital is a few weeks away. The teacher did not even have a picture and tried to explain to all the anxious parents what shoes to buy. At first she said the shoes are like white sneakers, then white keds and then white Vans. Everyone was trying to understand what shoes to buy as no one wants their little darlings not to have the prefect shoe on recital day. Then our teacher advised to buy a pair of shoes and bring to class for approval. That seems like too much work – going to the store, buying shoe, coming back to the class and then finally returning them to the store if they are not the right type.

What to do?

Me-the avid shopper who always has her iPhone handy enters “white keds kids” in to Google Search. On the first search page a white keds link appears to store. I click on the link and here I am looking at the perfect shoe for my little dancer. Seems too easy, let’s check if the online store has her size, … 2 clicks later I have the perfect shoe safely in my online shopping cart. All the other parents are still trying to figure out what shoes to get.

I bring the phone screen to the teacher for final approval, she approves and she is sure impressed. All the other parents were sneaking peaks at my phone and asking me where the store is. They did not realize that there are online only stores. I tried to explain the concept of an online only store but it seemed all too foreign to so many of them.

I have made the purchase and 2 days later I had the shoes on my door step. The site even offers free unlimited shipping and returns. I was sure impressed with the website and also glad for myself for saving so much time, going from store to store with my 4 year old. Confrontation, nagging, screaming, all avoided, that is priceless.

They even send me a thank you note with $10 off my next purchase, great loyalty incentive.

I am surprised how online shopping still seems strange to so many people today, while for me it is second nature. If there were more Canadian stores like perhaps the perception would be different.

Quick overview of


Price Compatible
Site Quality Good
Mobile Optimized Yes
Confirmation Email Yes
Shipping Email Yes
Product Search Good
Product Availability Good
Selection Average
Shipping Free
Shipping Speed 2 days

In today’s connected retail, all you really need is a phone. For retailers that have a physical store, you can find the right shoe and pick it in store or have it shipped, for online only stores you simply purchase and wait.

Offering free shipping and returns for online only stores removes the fear of disappointment upon receipt. It is a win-win deal. It is great to see a store offering this concept in Canada, this is a really huge progress.

Anna Battrick

Anna Battrick is Eradium’s Director of Ecommerce Services, has an extensive background in retail marketing and project management. With over 10 years of managing complex projects from inception to completion while always maintaining “it can be done” spirit. The world of retail is not only a professional interest but also a personal hobby which lets Anna see the other side of retail, from a shopper perspective. This helps create engaging marketing programs that speak personally to the shoppers interests and engage them in a conversation.