The success of modern retail relies on an understanding of how people want to shop and how retail customers use technology to interact with brands and retailers. Omnichannel integration removes divide between brick and mortar stores and virtual environments. Leading retailers today actively use mobile and in-store technology to engage shoppers through medium of their choice. Enhancing in-store customer experience with integrated omnichannel strategy provides customers a delightful shopper experience no matter where they are.
Here are some of the interesting facts from the presentation published by The Customer Edge – “44 Facts Defining the Future of Customer Engagement for Commerce”:
Eradium developed ominichannel integration framework for retail – Connected Aisle.
The Connected Aisle framework improves your omnichannel customer focused strategy with power of the integrated analytics to make your ecommerce marketing more effective.
The goal of Omnichannel integration is to focus on customer interaction with your brand rather than on channels.