eCommerce Web Design

UNDERSTAND YOUR SHOPPERS. GROW YOUR REVENUE.

ECOMMERCE WEB DESIGN IS MORE THAN A PRETTY PICTURE.

Why do retailers care about online customer experience?

Today, online customers have many options where to buy. An e-tailer’s ability to provide a superior online shopping experience is critical to conversion rates of browsers to buyers. A great eCommerce web design can earn your company lasting customer loyalty.

HOW ERADIUM CAN HELP YOU WITH ECCOMERCE WEBSITE DESIGN?

We believe user experience design, based on strong and insightful analysis will allow you to:

Connect with your customers
Enhance their shopping experience
Provide you with a decisive, competitive advantage

An ideal shopping experience will result in higher conversion rates.

3-DIMENSONS OF eCOMMERCE WEB DESIGN

Functional

Features and functionality that create an ideal shopping experience for consumers

Select the right e-commerce platform that fits your business
Mobile-friendly Responsive Web Design
Site Search
Product inventory management rules
Product page features
Cross-sell and related products
Pricing, discounts and promotions
Checkout process steps and payment options
Customer account options
Security
The e-commerce website performance and scalability to meet the pick seasonal demands

Cognitive

Retail websites must be easy to navigate and help visitors find relevant information quickly

Site structure and information architecture
Site navigation
Product content presentation
Alternate views feature – multiple views of a single product
Visual cues

Emotional

Emotional connection of a website to the target market

Product showcase and visual presentation of merchandise
Quality of product photos
Social sharing
Genuine product reviews
Make it easy to contact the store with the chat or the call-now button

Let Eradium help you make your eCommerce website done right

IMPORTANT FACTS

Statistical evidence shows negative online customer experience causes a decrease in online conversion rates, and sales revenue loss.

POSITIVE FACTORS:

Free shipping options
Responsive design for mobile and tablet shopping
Flexible shipping options, including in-store pick-up
Clear information about order delivery time
Large, high-resolution product images
Product videos with good production value
Intelligent product search that returns useful results
Personalized product recommendations
Product reviews
Easy checkout that visually indicates your progress through incremental steps
Multiple payment options
Express checkout options for registered customers
Easy access to customer service personnel
A merchant who is engaged with their community on popular social media channels

NEGATIVE FACTORS:

Slow page loading
Non-responsive site for mobile and tablet users
Weak product search capability
Confusing catalog navigation
Limited product description
Low resolution product images
Confusing checkout process
Limited payment options
Limited shipping options without in-store pick-up
Inconsistent In-store and online experiences
Online security vulnerabilities. Warning messages create an impression of checkout and payment security issues.