eCommerce Technology Platform Selection

The Challenge

You are seeking a new e-commerce platform to build your online store. Or maybe, you might be on a mission to upgrade your current shopping cart with the latest technology. After initial research, you realize e-commerce platform selection processes can be daunting.

Even brief online research brings dozens, even hundreds of e-commerce platforms options, and online shopping cart applications including:

  • On-premise software
  • Cloud platforms,
  • Open source
  • Commercial, off-the-shelf, or best-of-breed products.

There are also multiple solutions for small, mid-market and enterprise retail environments. There are many factors which determine the ideal platform for your business.

Learn more about difference between cloud SaaS and self-hosted eCommerce platforms in eBook: SaaS vs. On-premise. The Ecommerce Platforming Showdown

How Can Eradium Help?

Starting with a comprehensive business requirements review, we help you find the ideal commerce platform to enhance your unique marketing strategy.

Our mutual goal is to select an optimal platform, with a set of features and benefits to meet your business objectives:

  • Website traffic
  • Target order amount, revenue and gross margin
  • Year-over-year growth objectives
  • Implementation timeline
  • Operating budgets
Which e-commerce engine is the right choice for your business?

Steps for ecommerce platform selection

1

To complete this phase, we apply the Eradium eCommerce Technology Selection Framework. Collaboratively, we capture, then analyze requirements in the each of the following categories:

  • Ideal shopper experience goals for desktop and mobile devices
  • Store catalog size and complexity rationalization
  • Projected online traffic and transactional volumes
  • Content and product maintenance objectives
  • Product catalog search strategies
  • Online personalization methodology
  • Payment methods and gateways
  • Shipping and return options
  • Order fulfillment process
  • Inventory management and integration with other channels
  • Customer service delivery
  • Product promotion planning
  • Marketing communication roadmap
  • Integration with CRM
  • Multi-channel marketing automation

2

After assessing your requirements against the selected platform, we prepare carefully scored evaluation and budget estimates for

  • Implementation
  • Migration from the existing platform
  • Ongoing store operation and maintenance activities

We review the results with you, and help make informed decisions about adopting your ideal platform.

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Alternative Service Option

For clients with advanced and complex requirements, we can:

  • Prepare formal requests for proposal (RFPs)
  • Interview and qualify vendors
  • Negotiate licensing and/or subscriptions contracts
  • Mediate Service level agreements (SLAs).

References

  1. How to Choose the Best Ecommerce Platform for SEO, http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
  2. Ecommerce Platforms and Shopping Cart Software Comparison Chart, http://ecommerce-platforms.com/comparison-chart?nab=1