You have invested in developing your eCommerce store and have already created some cross-channel customer experience.
You are wondering how to maximize return on your investment, boost online and physical store traffic, increase conversion and average revenue per order.
You need help with applying different marketing tactics to maximize your customer’s long term value.
80% of affluent consumers prefer to research online and 47% of consumers also prefer to make purchases online, according to a report from the Shullman Research Center.
According to Omni-Channel Insights study sponsored by Ebay Enterprises 95 percent of consumers frequently or occasionally shop a retailer’s website and store.
Mobile E-Retail Site Visits are exponentially increasing and according to ComScore statistics consumers spend over 60% of time with retailers from their mobile devices
Sales of physical goods in US through social media trending from 1 billion in 2011 to 14 billion in 2015 and 27% of shoppers were willing to buy through social media (Booz and Co.)
Pinterest was the leader in social media in terms of retail conversions in the past 2 years. Source: Adobe Digital Index [2014 data]
Every year, businesses spend about 56% of their marketing budgets on customer acquisition. According to Bain & Company, it costs six to seven times more to acquire a new customer, than to retain the ones you already have. Furthermore, returning customers are more likely to spend 67% more on your goods and services.
Cross-Channel Marketing Report has found that 2/3 of responding companies agree their priority is for “all key marketing activities to be integrated across channels. Though the majority, have prioritized integrating marketing across channels, only 43% of respondents understand their customer journeys to the extent that they can adapt their channel mix.
Most Canadian marketers believe that marketing has evolved more over the last two years than the preceding 50.
How Can Eradium Help?
Eradium will develop commerce marketing strategy and execution tactics based on the profound understanding of the customer purchase journey. We will manage marketing program execution to attract traffic, increase conversion and make your shoppers return.
Cross Channel Marketing Program Management
Our Strategy Starts with Data
Focus on customers to maximize long-term customer value
Understand customer cross- channel journey by applying analytics and data
Understand current marketing channel mix and develop cross channel attribution model
Our Campaign Execution
Eradium commerce marketing program management services help you plan and execute variety of campaigns from customer acquisition to win-back. We help you understand cross channel strategy and apply past experience to increase effectiveness your marketing investments.