The success of modern retail relies on an understanding of how people want to shop and how retail customers use technology to interact with brands and retailers. Omnichannel integration removes divide between brick and mortar stores and virtual environments. Enhancing in-store customer experience with integrated omnichannel strategy provides customers with a delightful shopper experience no matter where they are.
Contextual online data analytics provides us with unique insights into customer behavior in the multichannel world. This data helps to select the right campaign strategy and manage ongoing optimization to grow traffic, conversion, and sales.
Our disciplined focus on retail search marketing has led us to develop tools and processes to build better retail experiences that help merchants sell to shoppers online or in physical stores. Includes search, display, shopping and remarketing ads.
Google Shopping, formerly Google Product Search, s one of the most to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.
SEO for retail sites is a necessity to build a successful online business. SEO takes time and effort. Our discipline approach that leverages data science allows us to spot overlooked opportunities to grow store traffic and sales incrementally.
Create engagement with existing clients through the most effective communication and promotion vehicle available – email. Build long-term relationships through targeted email campaigns with relevant messaging and calls to action. Automate and customize customer lifecycle emails: such as cart abandonment, birthdays, reminders, etc. so that you are always in touch with your customers.
We develop and implement world-class social media solutions for retailers to reach the right demographic via various social platforms such as Facebook, Instagram, Youtube, Twitter, and others. So whether you want to increase followers, run sweepstakes, or drive targeted leads to your website, our expert social media marketing team can help you find success.
Online marketplaces can reach millions of consumers worldwide. If you sell niche products, it only takes listing your products in an online marketplace that serves your niche.
Our omnichannel experts will help you to extend your channel strategy and start selling on marketplaces like Amazon, eBay, Etsy, Facebook stores or other specialized markets.
We will help to bring your product feed into shape and make it ready to be submitted to the main shopping channels, such as Google, Bing, Amazon, eBay, Facebook, Etsy and much more.
Marketing Programs
- Grow your opt-in subscribers’ lists
- Acquire long-term value customers
- Attract inbound traffic with content marketing
- Optimize your marketing across multiple channels
- Convert your shoppers to buyers
- Increase return on investment in customer acquisition marketing by personalization
- Increase your revenue with an abandoned carts recovery program
- Amplify conversion with social media strategies
- Sell more and get your customers to return
- Protect your investments in customer acquisition
- Maximize your customer value with a lifecycle communication strategy
- Reach your always-connected customers on any device
How Can Eradium Help?
Strategy based on data analytics
- Program roadmap
- Sales and conversion attribution model with Google Analytics
- ROI model for of abandoned cart recovery program
- Special tactics for mobile phone users
- Retail Gamification- applying game mechanics for loyalty programs
Marketing automation and data integration
- Mailchimp email platform integration
- eCommerce website – abandoned checkout automated process setup
- Google Shopping and Facebook stores data feeds management
- Aplying customer audience data to increase converson with remarketing campaigns
Creative from a concept to completion
- Mobile friendly – responsive email templates
- Design mobile-friendly landing pages and forms for campaigns
Campaign Management
Setup campaign landing pages
Execution of SEM and social media campaigns
- Implementation of the abandoned cart reminder emails
- Set up flows and rules with CRM platforms for multistep and triggered campaigns
- A/B testing
- Ongoing measuring, analytics and campaign tuning
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