The Challenge
You are seeking a new e-commerce platform to build your online store. Or maybe, you might be on a mission to upgrade your current shopping cart with the latest technology. After initial research, you realize e-commerce platform selection processes can be daunting.
Even brief online research brings dozens, even hundreds of e-commerce platforms options, and online shopping cart applications including:
- On-premise software
- Cloud platforms,
- Open source
- Commercial, off-the-shelf, or best-of-breed products.
There are also multiple solutions for small, mid-market and enterprise retail environments. There are many factors which determine the ideal platform for your business.
Learn more about difference between cloud SaaS and self-hosted eCommerce platforms in eBook: SaaS vs. On-premise White Paper
How Can Eradium Help?
Starting with a comprehensive business requirements review, we help you find the ideal commerce platform to enhance your unique marketing strategy.
Our mutual goal is to select an optimal platform, with a set of features and benefits to meet your business objectives:
- Website traffic
- Target order amount, revenue and gross margin
- Year-over-year growth objectives
- Implementation timeline
- Operating budgets
Which e-commerce engine is the right choice for your business?
Steps for ecommerce platform selection
1
To complete this phase, we apply the Eradium eCommerce Technology Selection Framework. Collaboratively, we capture, then analyze requirements in the each of the following categories:
- Ideal shopper experience goals for desktop and mobile devices
- Store catalog size and complexity rationalization
- Projected online traffic and transactional volumes
- Content and product maintenance objectives
- Product catalog search strategies
- Online personalization methodology
- Payment methods and gateways
- Shipping and return options
- Order fulfillment process
- Inventory management and integration with other channels
- Customer service delivery
- Product promotion planning
- Marketing communication roadmap
- Integration with CRM
- Multi-channel marketing automation
2
After assessing your requirements against the selected platform, we prepare carefully scored evaluation and budget estimates for
- Implementation
- Migration from the existing platform
- Ongoing store operation and maintenance activities
We review the results with you, and help make informed decisions about adopting your ideal platform.
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Alternative Service Option
For clients with advanced and complex requirements, we can:
- Prepare formal requests for proposal (RFPs)
- Interview and qualify vendors
- Negotiate licensing and/or subscriptions contracts
- Mediate Service level agreements (SLAs).
References
- How to Choose the Best Ecommerce Platform for SEO, http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
- Ecommerce Platforms and Shopping Cart Software Comparison Chart, http://ecommerce-platforms.com/comparison-chart?nab=1
