eCommerce Marketing

eCommerce Marketing for Fast Growing Brands

What is Ecommerce Marketing?

Ecommerce marketing is based on the core principle of increasing online store awareness and sales. Traditional marketing is still the heart of any digital campaign, but it also poses a much more significant component: data. It makes digital marketing highly versatile and measurable so that you get the most ROI for your marketing spent.

How can Eradium help your brand to plan and execute effective digital marketing campaigns?

Eradium’s team of ecommerce marketing experts understands the challenges facing today’s retail and creates custom marketing programs to suit each client’s goals, size, and budget.
Our primary strategy always has measurable results and optimization in the heart of every campaign. We focus on increasing conversions, repeat traffic and generating greater brand loyalty online.

What makes Eradium your best ecommerce marketing partner?

Facing the new reality of retail?

You need a true strategic partner – an innovative retail agency to help your brand catch shoppers attention above all other brands.
Our strategic team shares over 30 years of creating solutions to the sales and marketing challenges that our clients face. We start by focusing our efforts on understanding our clients’ strengths and weaknesses.  We then use that data to create viable solutions to achieve their goals.

Our in-depth understanding of online shopping behavior and extensive expertise in marketing automation technologies will help execute the best possible digital marketing campaigns.

Call us today to plan your fall eCommerce marketing campaigns and win your next holiday season!

Insights and Strategy

Contextual online data analytics provides us with unique insights into customer behavior in the multichannel world. This data helps to select the right campaign strategy and manage ongoing optimization to grow traffic, conversion, and sales.

Google Ads (formerly known as Google AdWords )

Our disciplined focus on retail search marketing has led us to develop tools and processes to build better retail experiences that help merchants sell to shoppers online or in physical stores.

Google Shopping (Product Listing Ads)

This is one of the most to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.
PLAs (Product Listing Ads) is now called Google Shopping Campaigns. Both terms are often used interchangeably and generally are both referring to Google Shopping in its current form.

Search Engine Optimization

SEO for retail sites is a necessity to build a successful online business.
SEO takes time and efforts. Our discipline approach that leverages data science gives us the abilities to spot overlooked opportunities to grow store traffic and sales incrementally.

Email marketing and Marketing Automation

Create engagement with existing clients through the most effective communication and promotion vehicle available – email. Build long-term relationships through targeted email campaigns with relevant messaging and calls to action.
Automate and customize customer lifecycle emails: such as cart abandonment, birthdays, reminders, etc. so that you are always in touch with your customers.

Read more about our eCommerce Email Marketing Solutions.

Social Media

We focus on scalable direct response campaigns as well as other techniques that actually drive conversions and produce orders. Custom audience targeting has made it even easier to reach the right demographic via the various social platforms such as Facebook, Instagram, Youtube, Twitter and other social networks. We develop and implement world-class social media solutions for retailers based on their unique business goals. So whether you want to increase followers, run sweepstakes, or drive targeted leads to your website our expert social media marketing team can help you find success.

Marketplace Management

Online marketplaces can reach millions of consumers worldwide. If you sell niche products, it only takes listing your products in an online marketplace that serves your niche.
Our omnichannel experts will help you to extend your channel strategy and start selling on marketplaces like Amazon, eBay, Etsy, Facebook stores or other specialized markets.

Product Ad Feed Management

We will help to bring your product feed into shape and make it ready to be submitted to the main shopping channels, such as Google Merchant, Bing, Amazon, eBay, Shopzilla and much more.