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Eradium importance of free shipping blog canada ships
23 May 2015

The Importance of Free Shipping and the Harsh Canadian Reality

Which online store will you buy from? Lack of free shipping options is a major factor that affects the behaviour of online shoppers from Canada....

19:53 / eCommerce / Anna Battrick
1 Like
Eradium ecommerce email marketing weekly spotlight 6 testing planning
20 May 2015

eCommerce Email Marketing: Testing-Weekly Spotlight

In this weekly spotlight: eCommerce Email Marketing Testing, we review examples of email campaigns from Victoria’s Secret, Walmart and Alex and Alexa....

04:10 / eCommerce / Omnichannel Marketing / Anna Battrick
0 Likes
Eradium recommender system-blog shoppers drug mart entrance
14 May 2015

Recommender System In Retail – Toronto Data Mining Forum

The last week session was an interesting mix of presentations on various topics in data mining. I was particularly interested in one of the topics – Recommender System In Retail that have been presented by Pramod Dogra and Iqbal Habib from Shoppers Drug...

23:20 / Artificial Intelligence / Big Data / eCommerce / Machine Learning / Igor Nesmyanovich, Ph.D., CISSP
1 Like
radium agile ecommerce email marketing weekly spotlight 5 right time mothers day
11 May 2015

Agile eCommerce Email Marketing –Weekly Spotlight

Eradium examines the principles of agile eCommerce email marketing and puts the weekly spotlight on email campaigns from Watch It, Costco and SHOEme ...

05:07 / eCommerce / Omnichannel Marketing / Anna Battrick
1 Like
Eradium avid shopper experince blog SHOEMe_ca
07 May 2015

SHOEme.ca – Great Canadian Avid Shopper Experience-So Rare Deserves a Blog Post

This week I had a great experience with a Canadian online shoe retailer - SHOEme.ca -so I decided to share my experience....

16:24 / eCommerce / Anna Battrick
1 Like
Eradium ecommerce email marketing-weekly-spotlight 4 product showcase
04 May 2015

eCommerce Email Marketing: Product Showcase – Weekly Spotlight

The focus of this week eCommerce Email Marketing Spotlight is product showcase. We examine the importance of relevant and clear information about the products featured in the email campaigns from the three retail brands: Gymboree, Home Depot and Yarnspirations....

04:48 / eCommerce / Omnichannel Marketing / Anna Battrick
1 Like
Eradium ecommerce email marketing blog 3 importance of targeting
27 Apr 2015

eCommerce Marketing Email Targeting -Weekly Spotlight 3

Eradium puts a weekly spotlight on eCommerce marketing email targeting from the following retail brands: Children’s Place, Crocs, and Mastermind Toys....

05:03 / eCommerce / Omnichannel Marketing / Anna Battrick
0 Likes
Eradium ecommerce email marketing blog social
20 Apr 2015

eCommerce Marketing Email – Weekly Spotlight 2

This is the second article in our series of articles about how retailers apply different eCommerce marketing tools to engage their customers. In this article, we are reviewing eCommerce marketing emails from the following retail brands: Tommy Hilfiger, Sears and Hudson’s Bay....

03:51 / eCommerce / Omnichannel Marketing / Anna Battrick
0 Likes
13 Apr 2015

Ecommerce Marketing Tools – Email Spotlight

Eradium puts spotlight on eCommerce Marketing emails from Snuggle Bugz, Holt Renfrew and Old Navy with ratings and final conclusions: Would you buy or not?...

16:12 / eCommerce / Omnichannel Marketing / Shopper Marketing / Anna Battrick
0 Likes
Pan Pacific Hotel Shopping Canada
17 Mar 2015

7 Recommendations for Canadian eCommerce from an Avid Shopper

I am an avid shopper, have been for the last 20 years of my life. I also work in the eCommerce industry and we build online stores all the time, so I have a viewpoint of both worlds-shopper and retail. This gives me a unique...

22:45 / eCommerce / Shopper Marketing / Anna Battrick
1 Like
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