25
Jun
2015
eCommerce Email Campaigns – Father`s Day
We will examine Father's Day eCommerce email campaigns from Lowes, Canadian Tire and Mastermind....
23
Jun
2015
On-site Search in eCommerce – Review of the 8 Leading Retailers Selling in Canada
The on-site search in eCommerce brief study of the following 8 leading retailers selling in Canada: Amazon, Sears, Walmart, Bed Bath and Beyond, The Bay, Canadian Tire, Best Buy, Kitchen Stuff Plus ...
19
Jun
2015
eCommerce Email Marketing Newsletter Best Practices
eCommerce Email Marketing Newsletter Best Practices: weekly spotlight on email campaigns from Shoppers Drug Mart, Club Monaco and Buy Buy Baby....
11
Jun
2015
The Science of Color in eCommerce Email Marketing – Weekly Spotlight
The Science of Color in eCommerce Email Marketing - Eradium weekly spotlight on the emails from La Senza, Indigo, and Bench....
04
Jun
2015
eCommerce Email Marketing: Flash Sale – Weekly Spotlight
eCommerce Email Marketing: Flash Sale is an excellent technique to create urgency and increase conversion rate. However, they should be well planned and only used limited times per year; otherwise customers will not treat them seriously. We review the samples from BED BATH AND...
29
May
2015
eCommerce Email Marketing: Subject Line – Weekly Spotlight
This eCommerce Email Marketing weekly spotlight focuses on the subject line based on the examples of email campaigns from Canadian Tire, Lululemon and Pampers....
23
May
2015
The Importance of Free Shipping and the Harsh Canadian Reality
Which online store will you buy from? Lack of free shipping options is a major factor that affects the behaviour of online shoppers from Canada....
20
May
2015
eCommerce Email Marketing: Testing-Weekly Spotlight
In this weekly spotlight: eCommerce Email Marketing Testing, we review examples of email campaigns from Victoria’s Secret, Walmart and Alex and Alexa....
14
May
2015
Recommender System In Retail – Toronto Data Mining Forum
The last week session was an interesting mix of presentations on various topics in data mining. I was particularly interested in one of the topics – Recommender System In Retail that have been presented by Pramod Dogra and Iqbal Habib from Shoppers Drug...
11
May
2015
Agile eCommerce Email Marketing –Weekly Spotlight
Eradium examines the principles of agile eCommerce email marketing and puts the weekly spotlight on email campaigns from Watch It, Costco and SHOEme ...