eCommerce Email Marketing: Flash Sale is an excellent technique to create urgency and increase conversion rate. However, they should be well planned and only used limited times per year; otherwise customers will not treat them seriously. We review the samples from BED BATH AND...
This eCommerce Email Marketing weekly spotlight focuses on the subject line based on the examples of email campaigns from Canadian Tire, Lululemon and Pampers....
Which online store will you buy from? Lack of free shipping options is a major factor that affects the behaviour of online shoppers from Canada....
In this weekly spotlight: eCommerce Email Marketing Testing, we review examples of email campaigns from Victoria’s Secret, Walmart and Alex and Alexa....
The last week session was an interesting mix of presentations on various topics in data mining. I was particularly interested in one of the topics – Recommender System In Retail that have been presented by Pramod Dogra and Iqbal Habib from Shoppers Drug...
Eradium examines the principles of agile eCommerce email marketing and puts the weekly spotlight on email campaigns from Watch It, Costco and SHOEme ...
This week I had a great experience with a Canadian online shoe retailer - SHOEme.ca -so I decided to share my experience....
The focus of this week eCommerce Email Marketing Spotlight is product showcase. We examine the importance of relevant and clear information about the products featured in the email campaigns from the three retail brands: Gymboree, Home Depot and Yarnspirations....
Eradium puts a weekly spotlight on eCommerce marketing email targeting from the following retail brands: Children’s Place, Crocs, and Mastermind Toys....
This is the second article in our series of articles about how retailers apply different eCommerce marketing tools to engage their customers. In this article, we are reviewing eCommerce marketing emails from the following retail brands: Tommy Hilfiger, Sears and Hudson’s Bay....
