The focus of this week spotlight is on the role of promotional discounts in ecommerce email marketing. We review emails from Adidas, Macy's and Sport Check...
We will examine Father's Day eCommerce email campaigns from Lowes, Canadian Tire and Mastermind....
The on-site search in eCommerce brief study of the following 8 leading retailers selling in Canada: Amazon, Sears, Walmart, Bed Bath and Beyond, The Bay, Canadian Tire, Best Buy, Kitchen Stuff Plus ...
eCommerce Email Marketing Newsletter Best Practices: weekly spotlight on email campaigns from Shoppers Drug Mart, Club Monaco and Buy Buy Baby....
The Science of Color in eCommerce Email Marketing - Eradium weekly spotlight on the emails from La Senza, Indigo, and Bench....
eCommerce Email Marketing: Flash Sale is an excellent technique to create urgency and increase conversion rate. However, they should be well planned and only used limited times per year; otherwise customers will not treat them seriously. We review the samples from BED BATH AND...
This eCommerce Email Marketing weekly spotlight focuses on the subject line based on the examples of email campaigns from Canadian Tire, Lululemon and Pampers....
Which online store will you buy from? Lack of free shipping options is a major factor that affects the behaviour of online shoppers from Canada....
In this weekly spotlight: eCommerce Email Marketing Testing, we review examples of email campaigns from Victoria’s Secret, Walmart and Alex and Alexa....
The last week session was an interesting mix of presentations on various topics in data mining. I was particularly interested in one of the topics – Recommender System In Retail that have been presented by Pramod Dogra and Iqbal Habib from Shoppers Drug...