Who are the winners and the losers of the retail Holiday Season 2015 in each of key areas that influence Canadian eCommerce shopping experience?...
How dangerous are potential consequences of a privacy breach? So far we heard about cases with multi-million dollar financial losses, damage to a brand reputation, and executive career crashes. Could a privacy breach lead to a loss of human life?...
Read our Sport Chek online store review. Sport Chek is the largest Canadian retailer of sports equipment and has a reputation as the leading omnichannel innovator. ...
These are the ten reasons why I shop at Amazon. If other retailers apply the learning they would have a much better game in competing with Amazon....
Indigo Online Store Review - 5 Most Important Factors: Functional features, Cognitive factor, Emotional appeal, Product selection, Price Competitiveness...
Well.ca Site Review - 5 eCommerce Quality Factors: functional, cognitive, emotional appeal, product selection, price competitiveness...
eCommerce Websites Best Practice - 5 Important Quality Factors Affecting the Shopper's Decision to Buy: functionality, cognitive factor, emotional appeal, product selection and price competitiveness ...
We review examples of Discounts and Coupons in eCommerce Email Marketing from retail brands: Macy’s, Layla Grayce, SHOEme, Saks Fifth Avenue, The Bay....
We review weather marketing on examples of the fall email campaigns from the following retail brands: Old Navy, Saks Fifth Avenue, Lowe’s, Neiman Marcus, Gymboree, Crocs, ShoeMe, Indigo....
We compare and rate the shopper experience with three of the leading retailers operating Flash Sale Sites: Zulily, Beyond the Rack and Gilt....
