We are reviewing the top Canadian fashion brand’s online stores. It might find you by surprise how big the apparel industry is in Canada. We spend $5.8 billion dollars annually....
It turns out that Halloween is greatly overlooked when it comes to e-commerce. You do see a lot of physical stores decorated but it is a different story online....
Omnichannel in Canada – finding it here is like finding water in the desert. Why are Canadian retailers taking so long to adopt eCommerce and omnichannel?...
For marketers, retargeting is a great tactical tool, but it may trigger adverse consumer reaction and be harmful to your brand....
We present The Bay online store review to see: how well the site performs, how easy it is to make a purchase and whether the price is right. ...
Big Data Is Still Like Teenage Sex. Do we see enough change in Big Data area that makes this phrase not applicable anymore?...
In 2016, one would think we would have mobile commerce nailed down, but surprisingly enough there are still stores in Canada that do not even have proper mobile commerce sites. Below we include a few unlucky stores, but there are many more stores with the...
You may leverage these 8 upcoming events in our real-time content marketing via relevant content, advertising, and product placement....
We take a live example of e-commerce sales data to learn how each of 7 eCommerce Attribution Models changes our evaluation of the channel marketing ROI and ROAS (return on ad spend). ...
Lululemon online store review takes into consideration the following five factors: functional, cognitive, emotional, product selection and price....
