Don’t start a campaign unless you can do well at least the following elements: Create attractive landing pages and ads Monitor daily and adjust the campaign Add proper tracking to make sure you can attribute the sales properly to the Facebook campaign Including Facebook in your marketing mix...
Which ecommerce platform is better to grow your online business? Read about Shopify vs. BigCommerce detailed comparison in all key areas: Pricing, Product Catalog, Multi-currency and language support, Checkout and Customer Account, Customer care and returns, Marketing, Omnichannel support, Analytics....
Now is the right time to conduct your mobile search experience audit and create a plan which updates are required to make sure that the switching to mobile–first indexing does not have a negative impact on your eCommerce site search ranking. Learn what should you...
7 Tips How to make your customers happy with the physical eCommerce packaging that arrives in your shopper’s hands. Studies show that an excellent package can increase your repeat orders, positive reviews and customer recommendations....
Zara eCommerce demonstrated excellent performance in the last few years, which we consider as the period of the retail apocalypse. What did Zard do right to compete successfully with other traditional and new online fashion brands?...
You have traffic to your online store but sales are low - learn about 46 hacks to improve your eCommerce conversion rate....
In this article we discuss examples of how different brands successfully apply social commerce tactics for all three objectives: create awareness, influence buying decisions, and building customer loyalty. ...
Why did Toys “R” Us fail to stay relevant in the fast-changing retail world? Let’s review the top 3 opportunities that could have saved the retailer but were not implemented, causing it become a real-life retail zombie – still open but not really alive....
We selected examples of mega menus that we believe provide a good solution for the navigation complexity problem of online fashion stores....
If you own or think of opening an online fashion store, you are in luck since apparel is one of the better performing segments online. It has also experienced tremendous growth over the last few years and continues to grow. With just a few small improvements...
