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Eradium

Omnichannel Commerce Solutions for Fast Growing Brands!

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B2C

B2C is short for business to consumer commerce. It refers to the selling of products and services by a business directly to the end consumer.
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B2B

B2B ecommerce, or business-to-business electronic commerce, is the sale of goods or services through online transactions between businesses.
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Critical Differences Between B2B and B2C

facts-vs-emotions

Buying decisions: Facts vs. emotions

Buying decisions in B2B eCommerce are planned, logical, and value-driven, rather than impulse and emotional decisions like many B2C purchases. B2B purchasing decisions are based on business needs and often follow a cyclical purchase schedule.

group-decision

Decision-makers: Groups vs. individuals

Groups of multiple people make B2B purchasing decisions. A B2B purchase decision has to follow an established procurement process and may require approval by various managers and departments. The decision-maker in B2C is a single person usually purchasing to fulfill an emotional desire or only one specific need.

cycle

Buying cycles: Long vs. short (or complex vs. simple)

Buying cycles in the B2B landscape tend to be long and complicated. The B2B purchasing process involves several departments and individuals, both the sellers and the buyers. Multiple decision-makers need access to information that is most relevant to them. On the other hand, the B2C process is much shorter and more straightforward.

convenience

Focus: Convenience, speed, and relevant information vs. needs and wants

B2C buyers consider their needs and desires when deciding on a product and then pick the product that best fits those needs. For B2B buyers, the focus is on the product’s impact on the business’s bottom line. Buyers will consider multiple factors such as the ease of transaction, payment terms, the speed of communication and the ability to complete the transaction, and how much information is available about the product.

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Why Choose US

Every client is unique, and every situation is different. Eradium is committed to helping its clients reach their specific business goals.

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Expertise

Our team includes experienced eCommerce Strategy Architects, User Experience Designers, and Developers with extensive experience building advanced BigCommerce solutions. We have proven processes and tools that help deliver a successful Online Store implementation.

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Security

We apply security-by-design principles in technical design and online store operations. The ecommerce site security is a big deal, not just to the health and safety of your business, but essential to your customers as well.

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Big Data

We help you drive online traffic and increase conversions to sales by applying Eradium’s Big Data principles designed for small businesses. Our primary strategy always has measurable results and optimization at the heart of every campaign.

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Ecommerce Blog

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composible-commerce and AI feauture

5 Ways AI Can Enhance Composable Commerce

Composable Commerce is a modern approach to building e-commerce solutions that combines different microservices and APIs to create a customizable and scalable architecture. AI can play a significant role in enhancing ...
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3-omnichannel-strategies

3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023

While major retail brands were developing and executing their omnichannel strategies over the past decade, the small and medium merchants stayed on the sidelines. eCommerce businesses operate today in very different ...
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cx-customer-experience-checklist-

10 Essentials eCommerce CX (Customer Experience) Checklist

Customer experience (also known as CX) is defined by the interactions and experiences your customer has with your business throughout the entire customer journey, from first contact to becoming a happy ...
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Recent Articles and Posts

Recent Posts

  • 5 Ways AI Can Enhance Composable Commerce
  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist
  • 7 Essential Features of a B2B eCommerce Website
  • 3 New eCommerce Trends For 2022

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