The second screen (commonly a mobile device) is also ideal for social media integration, allowing you to quickly interact with users on Twitter or Facebook.
SoLoMo, a portmanteau for Social-Local-Mobile, which represents the convergence of social, local, and mobile media, especially in the context of smartphones
Social Personalization is about personalizing the experience based on the insights from social media network data such as a profile or shared content.
Social commerce refers to the use of social media to assist in the online buying and selling of products and services. Social commerce leverages social shopping behaviors when online shoppers interact and collaborate during the shopping experience.
Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store or other offline settings, and then buying it online, sometimes at a lower price.
Shopper Marketing is a discipline designed to drive growth by improving the shopping experience for the shopper.