C

Curated commerce refers to creating unique product lines that provide customers with a distinct collection not offered by other online retailers in a market.

Click and collect is the process by which the consumer orders online (click) and collects his merchandise at a local store. It is a compromise between online and in-store shopping.

The customer journey (also Customer Journey Experience, Customer Engagement Cycle) refers to the stages customers travel through in their relationship with a specific brand.

Cross-channel means that you’re seamlessly and interchangeably using multiple channels to market, sell, and interact with customers.

Consumer experience (CX) – also called customer experience, is the perception a patron has after engaging with a company, brand, product or service.