• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Eradium logo light background

Eradium

Omnichannel Commerce Solutions for Fast Growing Brands!

  • (416) 225-1057
  • Contact Us
Eradium Logo
  • Services
        • Design and Development
          • Omnichannel and Integration
          • eCommerce Platform Migration
        • Digital Marketing
        • Emerging eCommerce Technologies
        • Care and Optimization
  • Industries
        • Industries – B2C vs. B2B
        • B2C (Business to Consumer) eCommerce Solutions
        • B2B (Business to Business) eCommerce Solutions
  • Technology
        • Technology Platforms
        • eCommerce Technology Platform Selection
  • About Us
  • Blog
  • Library
  • A
  • B
  • C
  • D
  • E
  • G
  • H
  • I
  • M
  • O
  • P
  • R
  • S
  • V
  • W
You are here: Home / Glossary Definitions / Social Commerce

Social Commerce

Eradium omnichannel glossary social commerce

Social commerce refers to the use of social media to assist in the online buying and selling of products and services. Social commerce leverages social shopping behaviors when online shoppers interact and collaborate during the shopping experience.

Social commerce channels include reviews and ratings (on review sites or branded e-commerce sites), deal sites and deal aggregators (aggregate deals into personalized deal feeds), social shopping markets (online malls featuring user-recommended products, reviews, and the ability to communicate with friends while shopping), and social storefronts (online retail stores that sometimes operate within a social site like Facebook with social capabilities). (1)

Social Commerce Example – Fab.com

Fab.com most closely resembles a deal-oriented Target.com version of social shopping. The social shopping site provides product offerings in department store categories, many available at discount prices through flash sales. Along with constantly changing flash sales, the site is organized by department categories, New Arrivals, Gifts for You, Featured Deals, and Clearance sections.

As for the social aspects, next to each product a small heart icon with a number count displays how many times an item has been favorited by other members. Clicking on the heart icon adds the product to your custom wishlist. You can shop on a traditional retail site dashboard or switch to a pin-board style layout, where product pictures are displayed along with expiration date, price, and the number of favorites. Focused on providing the best prices on unique items, Fab offers a Best Price Match policy offering price matching for lower prices on products discovered up to 14 days after your purchase. (2)

Eradium omnichannel glossary social shopping FAB.com

References

  1. Social Media Marketing, https://zonesofsmm.wordpress.com/about-2/
  2. 10 Best Social Shopping Sites Right Now, http://www.pcmag.com/article2/0,2817,2424710,00.asp

August 14, 2016 by Anna Battrick

Primary Sidebar

Search

Share

Recent Posts

  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist
  • 7 Essential Features of a B2B eCommerce Website
  • 3 New eCommerce Trends For 2022
  • 3 Pillars of eCommerce Fraud Prevention

Archive

Categories

  • Artificial Intelligence
    • Machine Learning
  • Big Data
  • eCommerce
  • Mobile
  • Omnichannel Marketing
  • Strategy

TAGS

Cloud Computing Data Science e-commerce sites best practices Ecommerce conversion rate eCommerce Email Marketing Best Practices Email Marketing Fashion eCommerce Best Practices Instagram Lean Data Analytics MailChimp Mobile Commerce Mobile Marketing online marketplaces Privacy Retail Marketing Retail Technology SEO Shopping Experience Social Media Marketing Supply Chain Management The Internet Of Things

Footer

Contact Us

contact@eradium.com

416-225-1057

400 Applewood Crescent, Unit 100

Vaughan, Ontario, L4K 0C3

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
Eradium BBB Business Review

Services

  • Design and Development
  • Digital Marketing
  • Care and Optimization
  • Emerging Technologies

Quick Links

  • About Us
  • Contact Us
  • eCommerce Library
  • Blog

Recent Articles and Posts

Recent Posts

  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist
  • 7 Essential Features of a B2B eCommerce Website
  • 3 New eCommerce Trends For 2022
  • 3 Pillars of eCommerce Fraud Prevention

© 2014–2023 Eradium   Privacy Policy

Request Free Consultation
What email address would you like us to use?(required)
Your Name (required)
What's your organization's name?(required)
What phone number would you like us to contact you on?(required)
How can we help you?