The term Brick and Click applies to a business that has not just a physical or online location but has both a retail outlet as well as a website that is enabled for eCommerce.
Big Data is a term used to describe a massive volume of diverse data, both structured and unstructured, that is so large and fast-moving that it’s difficult or impossible to process using traditional databases and software technology.
iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information.
Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.
The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors, and connectivity to enable objects to collect and exchange data.
The customer journey (also Customer Journey Experience, Customer Engagement Cycle) refers to the stages customers travel through in their relationship with a specific brand.
Cross-channel means that you’re seamlessly and interchangeably using multiple channels to market, sell, and interact with customers.
Personalization helps you convey the right message, at the right time, to the right person. Over time, that curated experience becomes more relevant and more engaging.
Multi-channel retailing is the use of a variety of channels in a customer’s shopping experience, including research, before a purchase.
Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store or other offline settings, and then buying it online, sometimes at a lower price.