• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Eradium logo light background

Eradium

Omnichannel Commerce Solutions for Fast Growing Brands!

  • (416) 225-1057
  • Contact Us
Eradium Logo
  • Services
        • Design and Development
          • Omnichannel and Integration
          • eCommerce Platform Migration
        • Digital Marketing
        • Emerging eCommerce Technologies
        • Care and Optimization
  • Industries
        • Industries – B2C vs. B2B
        • B2C (Business to Consumer) eCommerce Solutions
        • B2B (Business to Business) eCommerce Solutions
  • Technology
        • Technology Platforms
        • eCommerce Technology Platform Selection
  • About Us
  • Blog
  • Library
  • A
  • B
  • C
  • D
  • E
  • G
  • H
  • I
  • M
  • O
  • P
  • R
  • S
  • V
  • W
You are here: Home / Glossary Definitions / iBeacon

iBeacon

Eradium omnichannel glossary iBeacon

iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. iBeacon arrived in iOS7, which means it works with iPhone 4s or later, iPad (third generation and onwards) iPad mini and iPod touch (fifth generation or later). It’s worth noting the same BLE technology is also compatible with Android 4.3. and above. (1)

How does it work?

The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen out for the signal transmitted by these beacons and respond accordingly when the phone comes into range.
For example, if you pass a beacon in a shop, the retailer’s app (assuming you have it installed) could display a special offer alert for you. On a visit to a museum, the museum’s app would provide information about the closest display, using your distance from beacons placed near exhibits to work out your position. As such iBeacon could be a much better option for in-door mapping – which GPS struggles with.

Stats about iBeacons and Location Marketing

  1. The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion.
  2. In 2016, an extraordinary $40 billion increase is estimated. Statista suggests that beacon messages will trigger retail sales worth $44.4 billion in the US.
  3. Men are more likely than women to make a purchase based on personalized advertising they saw on an in-store beacon or display.
  4. Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%.
  5. More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement it in the next three years. 18.6% say they have no plans for beacons.
  6. The future plans for beacon technology integration is trailing in popularity behind online basket comparison (42%), in-store Wi-Fi (54.3%), scan-and-go (59.3%) in-store bookmarking (62.8%).
  7. 46% of retailers have launched beacon programs in 2015, up from 15% in 2014.
  8. 71% retailers are able to track and understand customers’ buying patterns using beacons.
  9. 65% feel they are able to target customers down to the aisle level.
  10. 59% feel customers are more engaged in the store.
  11. 53% retailers feel they are able to create more relevant and compelling offers in the store.
  12. 24% retailers saw an increase in sales.
  13. 24% retailers saw an increase in offer redemption.
  14. 82% of customers make purchase decisions in-store.
  15. By 2018, the beacon installed base will consist of 4.5 million active beacons overall, with 3.5 million of these in use by retailers.
  16. Globally, it’s estimated that 570 million Android and Apple smartphones are compatible with Bluetooth low energy (BLE), the signal used by beacons to trigger smartphone apps. This is one-third of the smartphone installed base. (2)

 iBeacon Use Cases in Retail (3)

Sizeer boosts customer loyalty

Sizeer is a multibrand street fashion chain with 14+ stores in East-Central Europe countries. In order to increase engagement and retention of almost 500,000 customers using the brand’s loyalty club, Sizeer implemented proximity into its strategy and launched a beacon-enabled loyalty app, SizeerClub. Beacons deployed at all Sizeer’s stores notify users about ongoing promotions, trigger personalized offers, and serve information about products that a customer is looking at.

HotSpot turns 30% of its users into local stores’ visitors

HotSpot is a Canadian parking solution that basically does two things: help drivers solve their parking problems and drive foot traffic into brick-and-mortar stores and restaurants. It enables users to easily top up parking time through a mobile app anywhere they are—thanks to that, they don’t have to worry about getting parking tickets and can enjoy their hassle-free shopping. And in order to enhance the shopping experience even more, HotSpot notifies its users about interesting venues and promotions nearby and once they walk in, they can count on VIP service and perks, such as free parking top up. As a result, 30% of HotSpot users who park near a HotSpot-enabled location visit it and then stays there 13% longer than other visitors.

StampMe increases loyalty and drives people to stores

StampMe is a platform that enables businesses to setup and run loyalty programs and consumers to keep all their virtual loyalty cards in one app. Beacons located at venues help businesses get more out of the programs because they invite customers and StampMe users to come by.

Vulcano Buono gamifies malls with beacons

Beacons at Vulcano Buono, a big shopping center in Italy, provide app users with everything they need while shopping on site—coupons to use at boutiques they walk by, promotions at restaurants nearby, or upcoming movies at a movie theater they’re approaching. Every time a user interacts with beacon-triggered content in a dedicated app by QuiCon, he or she gets points. A user with the highest score at a given period of time wins a prize.

References

  1. What is Apple iBeacon? Here’s what you need to know, http://www.zdnet.com/article/what-is-apple-ibeacon-heres-what-you-need-to-know/
  2. 17 fascinating stats about beacons and location marketing, https://searchenginewatch.com/2016/04/27/xx-fascinating-stats-about-beacons-and-location-marketing/
  3. Beacon use cases, https://kontakt.io/use-cases/retail/

August 5, 2016 by Anna Battrick

Primary Sidebar

Search

Share

Recent Posts

  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist
  • 7 Essential Features of a B2B eCommerce Website
  • 3 New eCommerce Trends For 2022
  • 3 Pillars of eCommerce Fraud Prevention

Archive

Categories

  • Artificial Intelligence
    • Machine Learning
  • Big Data
  • eCommerce
  • Mobile
  • Omnichannel Marketing
  • Strategy

TAGS

Cloud Computing Data Science e-commerce sites best practices Ecommerce conversion rate eCommerce Email Marketing Best Practices Email Marketing Fashion eCommerce Best Practices Instagram Lean Data Analytics MailChimp Mobile Commerce Mobile Marketing online marketplaces Privacy Retail Marketing Retail Technology SEO Shopping Experience Social Media Marketing Supply Chain Management The Internet Of Things

Footer

Contact Us

contact@eradium.com

416-225-1057

400 Applewood Crescent, Unit 100

Vaughan, Ontario, L4K 0C3

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
Eradium BBB Business Review

Services

  • Design and Development
  • Digital Marketing
  • Care and Optimization
  • Emerging Technologies

Quick Links

  • About Us
  • Contact Us
  • eCommerce Library
  • Blog

Recent Articles and Posts

Recent Posts

  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist
  • 7 Essential Features of a B2B eCommerce Website
  • 3 New eCommerce Trends For 2022
  • 3 Pillars of eCommerce Fraud Prevention

© 2014–2023 Eradium   Privacy Policy

Request Free Consultation
What email address would you like us to use?(required)
Your Name (required)
What's your organization's name?(required)
What phone number would you like us to contact you on?(required)
How can we help you?