UNDERSTAND YOUR SHOPPERS. GROW YOUR REVENUE.
Why do retailers care about online customer experience?
Today, online customers have many options where to buy. An e-tailer’s ability to provide a superior online shopping experience is critical to conversion rates of browsers to buyers. A great eCommerce web design can earn your company lasting customer loyalty.
We believe user experience design, based on strong and insightful analysis will allow you to:
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- Connect with your customers
- Enhance their shopping experience
- Provide you with a decisive, competitive advantage
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An ideal shopping experience will result in higher conversion rates.
3-DIMENSONS OF eCOMMERCE WEB DESIGN
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Features and functionality that create an ideal shopping experience for consumers
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- Select the right e-commerce platform that fits your business
- Mobile-friendly Responsive Web Design
- Site Search
- Product inventory management rules
- Product page features
- Cross-sell and related products
- Pricing, discounts and promotions
- Checkout process steps and payment options
- Customer account options
- Security
- The e-commerce website performance and scalability to meet the pick seasonal demands
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Retail websites must be easy to navigate and help visitors find relevant information quickly
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- Site structure and information architecture
- Site navigation
- Product content presentation
- Alternate views feature – multiple views of a single product
- Visual cues
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Emotional connection of a website to the target market
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- Product showcase and visual presentation of merchandise
- Quality of product photos
- Social sharing
- Genuine product reviews
- Make it easy to contact the store with the chat or the call-now button
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Let Eradium help you make your eCommerce website done right
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IMPORTANT FACTS
Statistical evidence shows negative online customer experience causes a decrease in online conversion rates, and sales revenue loss.
POSITIVE FACTORS:
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- Free shipping options
- Responsive design for mobile and tablet shopping
- Flexible shipping options, including in-store pick-up
- Clear information about order delivery time
- Large, high-resolution product images
- Product videos with good production value
- Intelligent product search that returns useful results
- Personalized product recommendations
- Product reviews
- Easy checkout that visually indicates your progress through incremental steps
- Multiple payment options
- Express checkout options for registered customers
- Easy access to customer service personnel
- A merchant who is engaged with their community on popular social media channels
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NEGATIVE FACTORS:
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- Slow page loading
- Non-responsive site for mobile and tablet users
- Weak product search capability
- Confusing catalog navigation
- Limited product description
- Low resolution product images
- Confusing checkout process
- Limited payment options
- Limited shipping options without in-store pick-up
- Inconsistent In-store and online experiences
- Online security vulnerabilities. Warning messages create an impression of checkout and payment security issues.
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Call us today to discuss your next project!

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