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Eradium

Omnichannel Commerce Solutions for Fast Growing Brands!

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eCommerce Web Design

UNDERSTAND YOUR SHOPPERS. GROW YOUR REVENUE.

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Why do retailers care about online customer experience?

Today, online customers have many options where to buy. An e-tailer’s ability to provide a superior online shopping experience is critical to conversion rates of browsers to buyers. A great eCommerce web design can earn your company lasting customer loyalty.

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We believe user experience design, based on strong and insightful analysis will allow you to:
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  • Connect with your customers
  • Enhance their shopping experience
  • Provide you with a decisive, competitive advantage

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An ideal shopping experience will result in higher conversion rates.

3-DIMENSONS OF eCOMMERCE WEB DESIGN

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Features and functionality that create an ideal shopping experience for consumers

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  • Select the right e-commerce platform that fits your business
  • Mobile-friendly Responsive Web Design
  • Site Search
  • Product inventory management rules
  • Product page features
  • Cross-sell and related products
  • Pricing, discounts and promotions
  • Checkout process steps and payment options
  • Customer account options
  • Security
  • The e-commerce website  performance and  scalability to meet the pick seasonal demands

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Retail websites must be easy to navigate and help visitors find relevant information quickly

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  • Site structure and information architecture
  • Site navigation
  • Product content presentation
  • Alternate views feature – multiple views of a single product
  • Visual cues

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Emotional connection of a website to the target market

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  • Product showcase and visual presentation of merchandise
  • Quality of product photos
  • Social sharing
  • Genuine product reviews
  • Make it easy to contact the store with the chat or the call-now  button

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Let Eradium help you make your eCommerce website done right

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IMPORTANT FACTS

Statistical evidence shows negative online customer experience causes a decrease in online conversion rates, and sales revenue loss.

POSITIVE FACTORS:

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  • Free shipping options
  • Responsive design for mobile and tablet shopping
  • Flexible shipping options, including in-store pick-up
  • Clear information about order delivery time
  • Large, high-resolution product images
  • Product videos with good production value
  • Intelligent product search that returns useful results
  • Personalized product recommendations
  • Product reviews
  • Easy checkout that visually indicates your progress through incremental steps
  • Multiple payment options
  • Express checkout options for registered customers
  • Easy access to customer service personnel
  • A merchant who is engaged with their community on popular social media channels

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NEGATIVE FACTORS:

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  • Slow page loading
  • Non-responsive site for mobile and tablet users
  • Weak product search capability
  • Confusing catalog navigation
  • Limited product description
  • Low resolution product images
  • Confusing checkout process
  • Limited payment options
  • Limited shipping options without in-store pick-up
  • Inconsistent In-store and online experiences
  • Online security vulnerabilities. Warning messages create an impression of checkout and payment security issues.

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Call us today to discuss your next project!

416 225-1057

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  • 3 New eCommerce Trends For 2022

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