eCommerce Store Essential Checklist

We’re currently facing extraordinary times with everyone practicing social-distancing and staying safe. Businesses are having to close their doors, and our economy is struggling. Everyone understands that returning to normal will take time, and we have to learn how to operate our businesses in a time Setting up a new store can be stressful and time-consuming. We created a list to help you have all the essentials listed in one place. It includes key store features and starter marketing essentials to help you have a successful and stress-free launch.

All Online Store Pages

All pages must be mobile-friendly – the site may use either the Responsive Web Design (RWD) or adaptive application design that is capable of detecting a type of device switch content formatting to match the screen.

Home Page

Home page style and image selection introduce your brand to users

The home page may include:

Feature promotions

New products

Available product customizations and services

Description of any special customer programs like loyalty or membership

Order Review Screen

This is a read-only screen that must include the following:

Order details with a list of all items

Shipping address

Billing address

Confirm button

‘Edit information’ or ‘Back’ button to allow a user returning to the previous screen and correct any mistakes without restarting the checkout process

Thank You Page

A ‘Thank you’ message that confirms that the order was successfully submitted

Acknowledgment that the order confirmation email has been sent. It also must include the actual email address

Order number

Order details section with the list of items with pricing information

Order summary section

Print order button

Customer Account Page

Update email, phone and customer shipping address form

Password update form

Order list link with order status, sorted by date started from the latest order and links to see order details, print invoice or receipt

If order is not completed it should allow to view shipping tracking number and track the shipment status

Email Notifications

Here is the minimal set of automatic email notifications:

Email address confirmation email

Welcome email when a new account is created

Order confirmation email

The purchase receipt email – you may include order confirmation and purchase receipt in one email notification

Shipping Notifications

Your notifications email templates must be mobile-friendly – users read most of their emails on mobile devices

Other Recommended Notifications

Shopping cart abandonment email

Customer feedback email

Cross-sell/Upsell email

Re-engagement email

eCommerce Store Essential Checklist