EMAIL MARKETING FOR CONNECTED RETAIL
eCommerce Email Marketing Important Facts
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- Email marketing returns an average $44 for every dollar invested.
- 61% of all consumers report they are likely to return to your site after receiving an abandoned cart reminder email.
- Mobile clicks now account for almost 40% of all email clicks.
- The average revenue per mobile click equaled $0.40, more than double desktop’s average revenue per click which amounted to $0.19.
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Eradium approach to eCommerce email marketing:
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- Unified – Consider email as one of the touchpoints in a customer experience journey rather than a separate communication channel.
- Customer-centric – Deliver personalized experience to always-connected customers.
- Always evolving – Campaigns are data driven. Use results of the previous campaign to tune the sequential email.
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Customer Acquisition Solutions
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- Grow your opt-in subscribers lists
- Acquire long-term value customers
- Attract inbound traffic with content marketing
- Optimize your marketing across multiple channels
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Shopper Conversion Solutions
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- Convert your shoppers to buyers
- Increase return on investment in customer acquisition marketing by personalized email
- Increase your revenue with abandoned cart recovery program
- Amplify conversion with social media strategies
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Loyalty and Retention Solutions
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- Sell more and get your customers to return
- Protect your investments in customer acquisition
- Maximize your customer value with lifecycle communication strategy
- Reach your always-connected customers on any device
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Examples of what you will get as part of the solution:
Strategy based on data analytics
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- Program roadmap
- Sales and conversion attribution model with Google Analytics
- ROI model for of abandoned cart recovery program
- Special tactics for mobile phone users
- Retail Gamification- applying game mechanics for loyalty programs
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Marketing automation and data integration
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- Magento eCommerce platform – Bronto commerce marketing automation integration
- Magento – Mailchimp and Mandrill email platforms integration
- Shopify eCommerce website – abandoned checkout automated process setup
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Creative from a concept to completion
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- Mobile friendly – responsive email templates
- Design mobile friendly landing pages and forms for campaigns
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Campaign Management
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- Setup campaign landing pages
- Execution PPC and social media campaigns
- Implementation of the abandoned cart reminder emails
- Set up flows and rules with Bronto platform for multistep and triggered campaigns
- A/B testing
- Ongoing measuring, analytics and campaigns tuning
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