We are reviewing the top Canadian fashion brand’s online stores. It might find you by surprise how big the apparel industry is in Canada. We spend $5.8 billion dollars annually....
It turns out that Halloween is greatly overlooked when it comes to e-commerce. You do see a lot of physical stores decorated but it is a different story online....
For marketers, retargeting is a great tactical tool, but it may trigger adverse consumer reaction and be harmful to your brand....
You may leverage these 8 upcoming events in our real-time content marketing via relevant content, advertising, and product placement....
These are the ten reasons why I shop at Amazon. If other retailers apply the learning they would have a much better game in competing with Amazon....
eCommerce Websites Best Practice - 5 Important Quality Factors Affecting the Shopper's Decision to Buy: functionality, cognitive factor, emotional appeal, product selection and price competitiveness ...
We review weather marketing on examples of the fall email campaigns from the following retail brands: Old Navy, Saks Fifth Avenue, Lowe’s, Neiman Marcus, Gymboree, Crocs, ShoeMe, Indigo....
How Luxury American Retailers Use Email Marketing. Are things really better south of the border? We review eCommerce emails from the retail brands: Neiman Marcus, Saks Fifth Avenue and Nordstorm. ...
We discuss the 4 major retail industry technology trends: Mobile Computing, The Internet Of Things, Consumerization of IT, Data Science and Big Data, Cloud Computing....