Omnichannel in Canada – finding it here is like finding water in the desert. Why are Canadian retailers taking so long to adopt eCommerce and omnichannel?...
For marketers, retargeting is a great tactical tool, but it may trigger adverse consumer reaction and be harmful to your brand....
We present The Bay online store review to see: how well the site performs, how easy it is to make a purchase and whether the price is right. ...
In 2016, one would think we would have mobile commerce nailed down, but surprisingly enough there are still stores in Canada that do not even have proper mobile commerce sites. Below we include a few unlucky stores, but there are many more stores with the...
You may leverage these 8 upcoming events in our real-time content marketing via relevant content, advertising, and product placement....
Lululemon online store review takes into consideration the following five factors: functional, cognitive, emotional, product selection and price....
Who are the winners and the losers of the retail Holiday Season 2015 in each of key areas that influence Canadian eCommerce shopping experience?...
Read our Sport Chek online store review. Sport Chek is the largest Canadian retailer of sports equipment and has a reputation as the leading omnichannel innovator. ...
These are the ten reasons why I shop at Amazon. If other retailers apply the learning they would have a much better game in competing with Amazon....
Indigo Online Store Review - 5 Most Important Factors: Functional features, Cognitive factor, Emotional appeal, Product selection, Price Competitiveness...