You are shopping for a product, and you have found two similar items: one has many positive reviews, and the other has few or no product reviews at all. Which one would you buy? Product reviews have become one of the crucial factors influencing consumer’s decision...
If you’re seeking more opportunities to reach the bigger market to sell you products, selling on online marketplaces could be your best answer. How to select the best marketplace for your products?...
Don’t start a campaign unless you can do well at least the following elements: Create attractive landing pages and ads Monitor daily and adjust the campaign Add proper tracking to make sure you can attribute the sales properly to the Facebook campaign Including Facebook in your marketing mix...
7 Tips How to make your customers happy with the physical eCommerce packaging that arrives in your shopper’s hands. Studies show that an excellent package can increase your repeat orders, positive reviews and customer recommendations....
Zara eCommerce demonstrated excellent performance in the last few years, which we consider as the period of the retail apocalypse. What did Zard do right to compete successfully with other traditional and new online fashion brands?...
In this article we discuss examples of how different brands successfully apply social commerce tactics for all three objectives: create awareness, influence buying decisions, and building customer loyalty. ...
Why did Toys “R” Us fail to stay relevant in the fast-changing retail world? Let’s review the top 3 opportunities that could have saved the retailer but were not implemented, causing it become a real-life retail zombie – still open but not really alive....
We selected examples of mega menus that we believe provide a good solution for the navigation complexity problem of online fashion stores....
If you own or think of opening an online fashion store, you are in luck since apparel is one of the better performing segments online. It has also experienced tremendous growth over the last few years and continues to grow. With just a few small improvements...
Most people find it surprising that page footers are often viewed more than headers, where we spend a majority of the time designing....