Why is marketing automation so crucial for small retailers? What are the common examples of marketing automation? This article is trying to answer those questions. It also provides a comparison between three popular marketing automation platforms for ecommerce business....
The coronavirus catapulted five years of e-commerce growth into six months. This momentum will continue into 2021. While a lot more spending is moving online merchants can greatly increase their online sales by implementing new marketing techniques. Read about 5 Marketing Trends to master...
Christmas shopping in 2020 will look quite different from what we used to in the previous years. Here are 5 essential tips that would help you to plan this ecommerce holiday season....
We all know that unfortunately, the summer of 2020 will be unlike any other summer we ever experienced. The summer marketing campaigns have to be different and reflect the current times. ...
It is important to communicate to your customers that you are open and any changes that your company is implementing during the coronavirus pandemic....
Welcome to another new year. Now that all the holiday sales and commotion are done, it is time to start planning the year ahead. January is traditionally a quiet month so it makes it a perfect time for planning and doing key updates to your...
How can we reduce the ecommerce return rate due to insufficient information? Each category and type of merchandise have some critical information that product descriptions must include....
How to make an e-Gift Card program that enhances customer experience and generates more sales? Learn 7 tips for setting up Gift Cards in Your Online Store...
Mobile Shopping Experience is the priority for online retailers In 2019. Find out why and see 5 Simple User Interface hacks to improve Mobile Shopping Experience and eCommerce Conversion....
You are shopping for a product, and you have found two similar items: one has many positive reviews, and the other has few or no product reviews at all. Which one would you buy? Product reviews have become one of the crucial factors influencing consumer’s decision...