Eradium

Omnichannel Commerce Solutions for Fast Growing Brands!

Intelligent eCommerce

Let’s talk about how we can deliver results for you.
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We put your customers’ experience first.

We’ll deliver a seamless solution unified across every interaction—from when a customer hears about your store to when the package lands on their doorstep or in their shopping cart.

Digital commerce has a lot of moving parts.

Our experience and process help simplify complexity and keep the project moving. It combines analysis & design, usability & function, longevity, innovation and passion.

We are commerce technology specialists.

We’ve architected and built many commerce projects and campaigns that are the hub of multichannel efforts from the simple to the immensely complex. We support what we develop so we get it right the first time.

eradium-values

We’re all about results. Everything we do is focused on driving quantifiable results for your business. We measure, test, optimize and then do it all over again.

3-Dimensions of eCommerce Design

functional
Functional

Features and functionality that create an ideal shopping experience

  • Mobile-friendly responsive web design
  • Site search
  • Product inventory management rules
  • Product page features
  • Cross-sell and related products
  • Pricing, discounts and promotions
  • Checkout process steps and payment options
  • Security
  • Performance and scalability
cognitive
Cognitive

Retail websites must be easy to navigate and find information

  • Site structure and information architecture
  • Site navigation
  • Product content presentation
  • Alternate views feature – multiple views of a single product
  • Clear calls to action
  • Visual cues
  • Website accessibility
  • Multilingual support
emotional
Emotional

The emotional connection of a website to the target market

  • Typography
  • Colors and Contrast
  • Branding
  • Product showcase and visual presentation of merchandise
  • Quality of product photos
  • Social sharing
  • Genuine product reviews
  • Make it easy to contact the store

The Importance Of Customer Experience

Statistical evidence shows negative online customer experience causes a decrease in online conversion rates and sales revenue loss.

positive-factors

Positive factors

  • Free shipping options
  • Responsive design for mobile and tablet shopping
  • Flexible shipping options, including in-store pick-up
  • Clear information about order delivery time
  • Large, high-resolution product images
  • Product videos with good production value
  • Intelligent product search that returns useful results
  • Personalized product recommendations
  • Product reviews
  • Easy checkout that visually indicates your progress through incremental steps
  • Multiple payment options
  • Express checkout options for registered customers
  • Easy access to customer service personnel
  • A merchant who is engaged with their community on popular social media channels
negative-factors

Negative factors

  • Slow page loading
  • Non-responsive site for mobile and tablet users
  • Weak product search capability
  • Confusing catalog navigation
  • Limited product description
  • Low-quality product images
  • Confusing checkout process
  • Inflexible payment options
  • Limited shipping options without in-store pick-up
  • Inconsistent In-store and online experiences
  • Online security vulnerabilities

eCommerce Blog

3-omnichannel-strategies

3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023

While major retail brands were developing and executing their omnichannel strategies over the past decade, the small and medium merchants stayed on the sidelines. eCommerce businesses operate today in very different ...
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cx-customer-experience-checklist-

10 Essentials eCommerce CX (Customer Experience) Checklist

Customer experience (also known as CX) is defined by the interactions and experiences your customer has with your business throughout the entire customer journey, from first contact to becoming a happy ...
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7 Essential Features of a B2B eCommerce Website

While working in Dell Online during the early days of eCommerce, I have experienced firsthand the significant differences between B2C (Business-to-Consumer) and  B2B (Business-to-Business) online store requirements.  Because the existing commercial ...
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