17 Mar, 20157 Recommendations for Canadian eCommerce from an Avid Shopper
I am an avid shopper, have been for the last 20 years of my life. I was the first one of all my friends to start shopping online. I started when there was almost no Canadian ecommerce and I used to pay crazy duties to get my stuff from the US but it was well worth it. I was the only one who got these awesome items that were only available in the US without driving across the border. I also work in the ecommerce industry and we build online stores all the time, so I have a viewpoint of both worlds-shopper and retail. This gives me a unique perspective on what is possible vs. what is there now. Below is a comparison of 5 stores I shopped in the last few months that are either Canadian or sell in Canada.
7 Recommendations for Canadian ecommerce from an avid online shopper:
1. Make the site friendly to view on mobile devices. I do most of my shopping research waiting for my girls, or sitting on a bus, or watching TV, etc.
2. Send me promotions often but relevant to what I am buying. If I’m in the market for baby stuff do not send me promotions for lawn chairs-that just shows you do not really care about me. Also send me electronic flyers instead of dumping them on my front porch and killing 100 trees in the process.
3. Have incentives for repeat purchase. For example 5% discount for repeat purchases, points or free goodies. You can do so much with loyalty programs but for some reason everyone assumes if you come once you will come again.
4. Product pictures should be clear, have multiple views and zoom enabled.
5. Inventory – please always show real time inventory. Do not make me buy an item and send me an email later telling me that it is not in stock. That is very disappointing.
6. Show what other things I might be interested in. If I am buying a feeding bottle you can show me accessories for it: bottle cleaner, bottle holder, etc. That will help me understand what potentially needed to compliment the item that I am buying.
7. Finally but most importantly: Do not forget the physical packaging, it is very important. When the package arrives it should be in good condition and you can go a step further with some creative wrapping or a thank you card/coupon for next purchase. At this point when the purchase becomes real for the consumer they make the decision if they would like to shop at your store again.