• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Eradium logo light background

Eradium

Omnichannel Commerce Solutions for Fast Growing Brands!

  • (416) 225-1057
  • Contact Us
Eradium Logo
  • Services
        • Design and Development
          • Omnichannel and Integration
          • eCommerce Platform Migration
        • Digital Marketing
        • Emerging eCommerce Technologies
        • Care and Optimization
  • Industries
        • Industries – B2C vs. B2B
        • B2C (Business to Consumer) eCommerce Solutions
        • B2B (Business to Business) eCommerce Solutions
  • Technology
        • Technology Platforms
        • eCommerce Technology Platform Selection
        • BigCommerce Solutions for Growing Businesses
        • Shopify Platform
        • Custom eCommerce Solutions with WooCommerce
        • Boost Sales with Mailchimp
  • About Us
  • Blog
  • Library
You are here: Home / eCommerce / 3 Ways to Boost Your eCommerce Sales with ROPIS, BOPIS, and BORIS

3 Ways to Boost Your eCommerce Sales with ROPIS, BOPIS, and BORIS

ROPIS-BOPIS-BORIS-feature eimage

In today’s competitive retail environment, convenience and flexibility are crucial in converting shoppers into customers. To succeed, stores must cater to a variety of shopper needs and preferences. Here are three key types of online shoppers and how to meet their expectations:

  • The Planner: Confident online shoppers who are comfortable waiting for delivery.
  • The Go-Getter: Experienced online shoppers who prefer immediate pickup to save time or avoid shipping costs.
  • The Researcher: Customers who prefer researching online but finalize their purchase in-store for added confidence.

To cater to various shopper needs and personalities, consider implementing ROPIS, BOPIS, and BORIS strategies to support those three types of online shoppers.

Customer Experience Checklist

You can download the 10 essentials CX(Customer Experience) Checklist PDF version for easy viewing.

Download
download-rocket

Unlocking Retail Success: Maximize Profits with ROPIS, BOPIS, and BORIS Strategies

Merchants can benefit and grow their sales and profit by implementing ROPIS, BOPIS, and BORIS because these strategies cater to various customer preferences and create a seamless, omnichannel shopping experience. Here’s how each strategy can contribute to growth and increased sales and profit:

ROPIS

ROPIS is Reserve Online, Pickup In-Store

  • Provides customers with the confidence that an item is available before visiting the store.
  • Encourages customers to visit the store, increasing the chances of additional in-store purchases.
  • Can improve inventory management by integrating online and offline stock.
BOPIS

BOPIS is Buy Online, Pickup In-Store

  • Enhances customer experience by combining the convenience of online shopping with the immediacy of in-store pickup.
  • Drives foot traffic to physical stores, increasing the likelihood of additional in-store purchases.
  • Reduces shipping costs and enables faster order fulfillment.
BORIS

BORIS is Buy Online, Return In-Store

  • Simplifies the return process, improving customer satisfaction and loyalty.
  • Increases foot traffic to physical stores, potentially leading to additional in-store purchases.
  • Reduces return shipping and processing costs.
Contact us Start Your Next Ecommerce Project Today
Line

Revolutionizing Retail:

Mastering ROPIS, BOPIS, and BORIS with Our Comprehensive Step-by-Step Guide

To successfully execute these processes, merchants should consider the following steps:

1.

Integration of online and offline systems

Ensure your e-commerce platform, inventory management system, and point-of-sale (POS) system are integrated. This will allow for real-time inventory updates, accurate reservation and purchase information, and streamlined return processing.

2.

Staff training

Train your staff on the new processes, ensuring they understand the importance of providing excellent customer service and are well-equipped to handle online reservations, pickups, and returns.

3.

Clear communication

Clearly communicate the availability of these services to customers through your website, email campaigns, and in-store signage. Make sure customers understand how to use these services and the benefits they offer.

4.

Efficient in-store processes

Establish designated areas for ROPIS and BOPIS pickups and BORIS returns, and create efficient workflows for your staff to handle these transactions. This will help minimize customer wait times and ensure a positive experience.

5.

Monitor and analyze performance

Regularly review the performance of your ROPIS, BOPIS, and BORIS strategies, tracking key metrics such as sales, foot traffic, and return rates. Use this data to identify areas for improvement and make adjustments as needed.

Conclusion

By implementing ROPIS, BOPIS, and BORIS, merchants can create a seamless, omnichannel shopping experience that caters to various customer preferences. This can increase customer satisfaction and loyalty, drive sales, and boost overall profitability.

Start Your Next Ecommerce Project Today
Contact Us

April 15, 2023 by Anna Battrick

Primary Sidebar

Search

Share

Recent Posts

  • The Power of 7 – Decoding ChatGPT: Myths, Facts, and Opportunities
  • 3 Ways to Boost Your eCommerce Sales with ROPIS, BOPIS, and BORIS
  • 5 Ways AI Can Enhance Composable Commerce
  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist

Archive

Categories

  • Artificial Intelligence
    • Machine Learning
  • Big Data
  • eCommerce
  • Mobile
  • Omnichannel Marketing
  • Strategy

TAGS

Cloud Computing Data Science e-commerce sites best practices Ecommerce conversion rate eCommerce Email Marketing Best Practices Email Marketing Fashion eCommerce Best Practices Instagram Lean Data Analytics MailChimp Mobile Commerce Mobile Marketing online marketplaces Privacy Retail Marketing Retail Technology SEO Shopping Experience Social Media Marketing Supply Chain Management The Internet Of Things

Footer

Contact Us

contact@eradium.com

416-225-1057

400 Applewood Crescent, Unit 100

Vaughan, Ontario, L4K 0C3

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
Eradium BBB Business Review

Services

  • Design and Development
  • Digital Marketing
  • Care and Optimization
  • Emerging Technologies

Quick Links

  • About Us
  • Contact Us
  • eCommerce Library
  • Blog

Recent Articles and Posts

Recent Posts

  • The Power of 7 – Decoding ChatGPT: Myths, Facts, and Opportunities
  • 3 Ways to Boost Your eCommerce Sales with ROPIS, BOPIS, and BORIS
  • 5 Ways AI Can Enhance Composable Commerce
  • 3 Omnichannel Strategies Any Size Merchants Must Adopt in 2023
  • 10 Essentials eCommerce CX (Customer Experience) Checklist

© 2014–2023 Eradium   Privacy Policy

Request Free Consultation
What email address would you like us to use?(required)
Your Name (required)
What's your organization's name?(required)
What phone number would you like us to contact you on?(required)
How can we help you?