We all know that unfortunately, the summer of 2020 is unlike any other summer we ever experienced. The summer marketing campaigns have to be different and reflect the current times.
The top trending categories that consumers are looking for will be Back Yard Entertainment, Home Entertainment, and Personal grooming.
A lot of people will choose to stay home when they can of you sell products in those categories you just need to creatively market it since people are also very budget sensitive.
If your store doesn’t sell products that fall in those categories you will need to think about how consumers can use the products that you sell. Consider expanding your product offerings to reflect the changes in your customer’s needs due to pandemic.
Be creative and experiment with different product mixes.
Back Yard Products
Products that are functional or can be used for enjoyment in people’s backyards turning them in the Dream Staycation Spots.
Great Example Ikea
Home Entertainments & Games
Products that help people stay entertained inside their home especially with the kids being there 24/7.
Great Example Walmart
Products that will help people maintain their wellbeing and look since there still many places where salons and beauty parlors are still closed.
Great Example Sally Beauty