3 Most Popular Product Categories for Summer 2020


3 Most Popular Product Categories for Summer 2020

We all know that unfortunately, the summer of 2020 is unlike any other summer we ever experienced. The summer marketing campaigns have to be different and reflect the current times.

The top trending categories that consumers are looking for will be Back Yard Entertainment, Home Entertainment, and Personal grooming.

A lot of people will choose to stay home when they can of you sell products in those categories you just need to creatively market it since people are also very budget sensitive.

If your store doesn’t sell products that fall in those categories you will need to think about how consumers can use the products that you sell.   Consider expanding your product offerings to reflect the changes in your customer’s needs due to pandemic.

Be creative and experiment with different product mixes.

Back Yard Products

Products that are functional or can be used for enjoyment in people’s backyards turning them in the Dream Staycation Spots.

Great Example Ikea

ikea site example

Home Entertainments & Games

Products that help people stay entertained inside their home especially with the kids being there 24/7.

Great Example Walmart

walmart site example

Personal Grooming

Products that will help people maintain their wellbeing and look since there still many places where salons and beauty parlors are still closed.

Great Example Sally Beauty

sallybeauty site example
Anna Battrick

Anna Battrick is Eradium’s Director of Ecommerce Services, has an extensive background in retail marketing and project management. With over 10 years of managing complex projects from inception to completion while always maintaining “it can be done” spirit. The world of retail is not only a professional interest but also a personal hobby which lets Anna see the other side of retail, from a shopper perspective. This helps create engaging marketing programs that speak personally to the shoppers interests and engage them in a conversation.