10 Most Disappointing Mobile Commerce Sites in Canada

1. Not having proper mobile site – THE BAY

Is this store mobile or not? Although one might be fooled by the larger buttons in the middle this site is not mobile friendly at all. The top navigation is completely unusable on the phone.

2. Having error pages leading from mobile ads – MOVADO

Clicking on a paid ad on Google and landing on an error page is just playing embarrassing. Imagine paying for advertising that no one would ever see.

3. Broken user interface – PIER 1

This interface looks completely broken. There is no way store website navigation should look like that.

4. Broken location targeting – FOSSIL

I am in Canada, why do I need to know this company delivers to India? It is confusing.

5. Color swatches that do not update the product image – SEARS

Having color swatches that do not correspond to the main product image is just bad customer service. It is like going to the store and trying to buy something that is not even there.

6. Sites with no eCommerce at all, just print catalogue that is completely unreadable online – BOWRING

What is the point of showing information that is completely unusable? It is better not to show anything at all.

7. Redundant and unclear functionality – EDDIE BAUER

Why do I need to select the color twice? Does it do something different?

8. Pop-ups not optimized for mobile – SHOE COMPANY

Not only does this site not mobile but it present this unusable pop up as soon as you land on the site

9. Product Images that not showing up – DR MARTENS

In order to be able to buy something,  you need to see it. Having an eCommerce site that does not show product images is just like having empty shelves in a brick-and-mortar store.

10.  Outdated Inventory – BOUCLAIR

Showing product availability as of May 10 on May 20 is just silly, what is even the point?

FINAL REMARKS

According to the Shopify  Announcement about the First-Quarter 2016 Financial Results (4)

“Orders on mobile surpassed those on desktop for the first time ever in the first quarter of 2016, as just over 51% of orders exiting the quarter came from mobile devices. The share of traffic from mobile devices in the quarter was even higher, at 62%.”

This data mean that a retailer that do not provide a high-quality mobile commerce experience is losing a significant part of their total potential traffic volume.  To stay competitive merchant must invest in creating a quality mobile commerce site and integrate the mobile channel within the overall omnichannel customer experience.

We hope that most of the retailers will fix the broken mobile commerce experience this year.