eradium omnichannel strategy and eCommerce technology architecture
We accelerate the growth of your commerce digital innovation. It starts with a strategic vision and the right integration of technology into your business practice...
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eCommerce Strategy and Technology Architecture

The strategy starts with understanding your shopper’s journey in the modern Omni-channel world. A holistic view of your customers across all marketing and retail channels will help to improve the performance of your physical and online stores.

Learn more about the user experience architecture in the eCommerce website design

eCommerce Technology Architecture

The Challenge

A successful retail operation must rely on stable eCommerce technology architecture that is scalable and secure. The ideal eCommerce solution must be flexible for future extension and integration with other systems. A modern eCommerce operation includes multiple interconnected systems that may be deployed:

  • On-premise
  • Public or Private Cloud

Eradium pays close attention to data protection and security as part of the overall technology implementation.

Important Facts

The following questions have to be answered to select the right commerce platform architecture for your next upgrade:

Product Catalog

  • How large/complex is the product catalog
  • How many categories, products, and/or stock-keeping units (SKUs) are in it?
  • Can the catalog include different types of products with different attributes?
  • Can a single product or subcategory exist in multiple categories?

Product and site search

  • How sophisticated do you need the internal search functionality to help visitors find the right item?

Scalability

  • How many order transactions is the store expected to handle in an average day?
  • How many daily visitors will come to the site to generate the desired order volume?
  • How many page views per visit does each visitor make?
  • During peak hours, how much traffic and page view volume will occur during peak hours?
  • How many users will be visiting the site concurrently at peak times?
  • What other in-store and online systems have to be connected in real time or with regular data exchange?

How Can Eradium Help?

Eradium experts help you select the right ecommerce technology architecture. We take your current business processes into consideration, as well as your retail operational goals. We will provide you with the road map for future integration of in-store and online systems.

 

We start with a custom, in-depth blueprint to plan, design and implement an integrated infrastructure.

Steps for developing an optimal flexible architecture for eCommerce and omnichannel digital marketing

1

Site and Store Structure

At this step we outline the ecommerce site structure.

  • We consider the following factors: how many currencies and languages to be supported, catalog complexity (number of categories and potential levels of hierarchy), product and non-product content to be presented on the site.
  • We work with merchants to make key decisions to select between single sites /single store or multiple sites/multiple storefronts architecture to support your particular business model.
  • While customer convenience and overall shopper experience drives the site and store architecture we have to consider all other factors for optimal design

2

Store Catalog Structure and Onsite Search

At this stage we define product catalog structure that makes it easy for users to find the right products.

  • A fashion retailer, an electronics merchant or a specialized baby store will need different structure for category/subcategory levels.
  • Onsite search solution is the critical element of every e-commerce sites with major impact on conversion rate. The conversion optimization research reveals that conversion rates are 4 to 5 times higher for people who use onsite search.
  • We plan on-site visitor navigation and search; as well as external search engines experience.
  • Our ecommerce architect provides recommendations for the optimal onsite search logic, including indexing and delivery model to support catalog size and expected search volume.

3

Shopping Cart and Checkout

The third step is to select appropriate information architecture, data model and flow for shopping cart and checkout purchase stages.

  • The shopping cart mechanism of adding, removing of adjusting quantifies for different type of products: simple, with options, bundles or configurable.
  • Display of related products to provide cross –sell and upsell options
  • Shopping cart level promotions including coupon codes and rules based promotions
  • Checkout options: such as guest checkout, express checkout and customers with account.
  • Shipping options and integration with shipping provider’s services
  • Payment methods and gateway integration
  • Gift card payments

4

External Systems Integration

We develop integration road map, architectural specifications and guiding principles.

  • The ecommerce solution design should accommodate integration with external systems to deliver personalized shopping experiences across web, mobile, and social touch points to support retail operations.
  • The integration mechanism could be real time through web services or non-real time with scheduled data exchange processes.

5

Hosting and Site Management Architecture

We work with our hosting partners to define hosting parameters including web application servers, content and database storage, page caching, auto scaling, security, and backup to match functional and visitors’ traffic requirements.

  • Today online shoppers are expecting sub -second response time for above the fold screen content even during pick traffic periods.
  • The ecommerce site hosting solution has to provide adequate computer power to support the site components: content management, catalog repository, on-site search and order transactions.
  • Modern cloud based architecture delivers cost affective secure and scalable solutions for ecommerce sites.

eCommerce Platform Selection

You are seeking a new e-commerce platform to build your online store. Or maybe, you might be on a mission to upgrade your current shopping cart with the latest technology. After initial research, you realize e-commerce platform selection processes can be daunting.

Even brief online research brings dozens, even hundreds of e-commerce platforms options, and online shopping cart applications including:

  • On-premise software
  • Cloud platforms,
  • Open source
  • Commercial, off-the-shelf, or best-of-breed products.

There are also multiple solutions for small, mid-market and enterprise retail environments. There are many factors which determine the ideal platform for your business.

Learn more about difference between cloud SaaS and self-hosted eCommerce platforms in eBook: SaaS vs. On-premise. The Ecommerce Platforming Showdown

The Challenge

Important Facts

These popular platforms represent less than 45% of user traffic to all ecommerce websites:

  • Magento
  • WooCommerce
  • Yahoo Store
  • Magento Enterprise
  • Volusion
  • BigCommerce
  • Miva Merchant
  • osCommerce
  • Demandware
  • Shopify

How Can Eradium Help?

Starting with a comprehensive business requirements review, we help you find the ideal commerce platform to enhance your unique marketing strategy.

Our mutual goal is to select an optimal platform, with a set of features and benefits to meet your business objectives:

  • Website traffic
  • Target order amount, revenue and gross margin
  • Year-over-year growth objectives
  • Implementation timeline
  • Operating budgets
Which e-commerce engine is the right choice for your business?

Steps for ecommerce platform selection

1

To complete this phase, we apply the Eradium eCommerce Technology Selection Framework. Collaboratively, we capture, then analyze requirements in the each of the following categories:

  • Ideal shopper experience goals for desktop and mobile devices
  • Store catalog size and complexity rationalization
  • Projected online traffic and transactional volumes
  • Content and product maintenance objectives
  • Product catalog search strategies
  • Online personalization methodology
  • Payment methods and gateways
  • Shipping and return options
  • Order fulfillment process
  • Inventory management and integration with other channels
  • Customer service delivery
  • Product promotion planning
  • Marketing communication roadmap
  • Integration with CRM
  • Multi-channel marketing automation

2

After assessing your requirements against the selected platform, we prepare carefully scored evaluation and budget estimates for

  • Implementation
  • Migration from the existing platform
  • Ongoing store operation and maintenance activities

We review the results with you, and help make informed decisions about adopting your ideal platform.

*

Alternative Service Option

For clients with advanced and complex requirements, we can:

  • Prepare formal requests for proposal (RFPs)
  • Interview and qualify vendors
  • Negotiate licensing and/or subscriptions contracts
  • Mediate Service level agreements (SLAs).

References

  1. How to Choose the Best Ecommerce Platform for SEO, http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
  2. Ecommerce Platforms and Shopping Cart Software Comparison Chart, http://ecommerce-platforms.com/comparison-chart?nab=1
To start a dialog about your next eCommerce initiative