eCommerce Website Design

UNDERSTAND YOUR SHOPPERS. GROW YOUR REVENUE.

ECOMMERCE WEBSITE DESIGN IS MORE THAN A PRETTY PICTURE.

Why do retailers care about online customer experience?

Today, online customers have many options where to buy. An e-tailer’s ability to provide a superior online shopping experience is critical to conversion rates of browsers to buyers. A great eCommerce website design can earn your company lasting customer loyalty.

HOW ERADIUM CAN HELP YOU WITH ECCOMERCE WEBSITE DESIGN?

We believe user experience design, based on strong and insightful analysis will allow you to:

  • Connect with your customers
  • Enhance their shopping experience
  • Provide you with a decisive, competitive advantage

An ideal shopping experience will result in higher conversion rates.

3-DIMENSONS OF eCOMMERCE WEB DESIGN

Functional

Features and functionality that create an ideal shopping experience for consumers

  • Select the right e-commerce platform that fits your business
  • Mobile-friendly Responsive Web Design
  • Site Search
  • Product inventory management rules
  • Product page features
  • Cross-sell and related products
  • Pricing, discounts and promotions
  • Checkout process steps and payment options
  • Customer account options
  • Security
  • The e-commerce website  performance and  scalability to meet the pick seasonal demands

Cognitive

Retail websites must be easy to navigate and help visitors find relevant information quickly

  • Site structure and information architecture
  • Site navigation
  • Product content presentation
  • Alternate views feature – multiple views of a single product
  • Visual cues

Emotional

Emotional connection of a website to the target market

  • Product showcase and visual presentation of merchandise
  • Quality of product photos
  • Social sharing
  • Genuine product reviews
  • Make it easy to contact the store with the chat or the call-now  button

IMPORTANT FACTS

Statistical evidence shows negative online customer experience causes a decrease in online conversion rates, and sales revenue loss.

POSITIVE FACTORS:

  • Free shipping options
  • Responsive design for mobile and tablet shopping
  • Flexible shipping options, including in-store pick-up
  • Clear information about order delivery time
  • Large, high-resolution product images
  • Product videos with good production value
  • Intelligent product search that returns useful results
  • Personalized product recommendations
  • Product reviews
  • Easy checkout that visually indicates your progress through incremental steps
  • Multiple payment options
  • Express checkout options for registered customers
  • Easy access to customer service personnel
  • A merchant who is engaged with their community on popular social media channels

NEGATIVE FACTORS:

  • Slow page loading
  • Non-responsive site for mobile and tablet users
  • Weak product search capability
  • Confusing catalog navigation
  • Limited product description
  • Low resolution product images
  • Confusing checkout process
  • Limited payment options
  • Limited shipping options without in-store pick-up
  • Inconsistent In-store and online experiences
  • Online security vulnerabilities. Warning messages create an impression of checkout and payment security issues.

Call us today to discuss your next project!

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To start a dialog about your next eCommerce initiative