eCommerce Email Marketing Solutions

EMAIL MARKETING FOR CONNECTED RETAIL

eCommerce Email Marketing Important Facts

  • Email marketing returns an average $44 for every dollar invested.
  • 61% of all consumers report they are likely to return to your site after receiving an abandoned cart reminder email.
  • Mobile clicks now account for almost 40% of all email clicks.
  • The average revenue per mobile click equaled $0.40, more than double desktop’s average revenue per click which amounted to $0.19.

Eradium approach to eCommerce email marketing:

  • Unified – Consider email as one of the touchpoints in a customer experience journey rather than a separate communication channel.
  • Customer-centric – Deliver personalized experience to always-connected customers.
  • Always evolving – Campaigns are data driven. Use results of the previous campaign to tune the sequential email.

Customer Acquisition Solutions

  • Grow your opt-in subscribers lists
  • Acquire long-term value customers
  • Attract inbound traffic with content marketing
  • Optimize your marketing across multiple channels

Shopper Conversion Solutions

  • Convert your shoppers to buyers
  • Increase return on investment in customer acquisition marketing by personalized email
  • Increase your revenue with abandoned cart recovery program
  • Amplify conversion with social media strategies

Loyalty and Retention Solutions

  • Sell more and get your customers to return
  • Protect your investments in customer acquisition
  • Maximize your customer value with lifecycle communication strategy
  • Reach your always-connected customers on any device

Examples of what you will get as part of the solution:

Strategy based on data analytics

  • Program roadmap
  • Sales and conversion attribution model with Google Analytics
  • ROI model for of abandoned cart recovery program
  • Special tactics for mobile phone users
  • Retail Gamification- applying game mechanics for loyalty programs

Marketing automation and data integration

  • Magento eCommerce platform – Bronto commerce marketing automation integration
  • Magento – Mailchimp and Mandrill email platforms integration
  • Shopify eCommerce website  – abandoned checkout automated process setup

Creative from a concept to completion

  • Mobile friendly – responsive email templates
  • Design mobile friendly landing pages and forms for campaigns

Campaign Management

  • Setup campaign landing pages
  • Execution PPC and social media campaigns
  • Implementation of the abandoned cart reminder emails
  • Set up flows and rules with Bronto platform for multistep and triggered campaigns
  • A/B testing
  • Ongoing measuring, analytics and campaigns tuning

MailChimp Instagram ad campaigns

MailChimp Evolution – New Instagram Ad Campaigns

Merchants and brands can sell more with the new Instagram Ad Campaigns by MailChimp where your email marketing and social ...
Read More
Eradium discount and coupons in-ecommerce email marketing

Discounts and Coupons in eCommerce Email Marketing

Which promotions discount is more effective: Free Shipping, X Dollars off or Y% discounts. This article is from the weekly ...
Read More
Eradium weather marketing fall

The Science Behind Weather Marketing- Top 8 Fall Email Campaigns of 2015

The best and the worst fall themed campaigns-The power of seasonal marketing This article is from the weekly series of ...
Read More
Eradium back-to-school email marketing Chalkboard

Back to School Email Marketing – Top 8 Campaigns of 2015

The best and the worst back to school email campaigns and how to make them better This article is from ...
Read More
Eradium luxury email marketing Rodeo Drive

Luxury Email Marketing from American Retailers

How Luxury American Retailers Use Email Marketing. Are things really better south of the border? This article is from the weekly ...
Read More
Eradium ecommerce email-marketing Canada Day

3 Worst Canada Day eCommerce Emails in 2015

Happy Canada Day-Iconic Canadian Inventions! 3 Worst Canada Day emails in 2015 and strategy for the next year! This article ...
Read More
To start a dialog about your next eCommerce initiative