In this eBook you will discover how Amazon redefined the traditional retail competition factors: selection, price and convenience into completely different dimensions: customer centricity, creativity and technology innovation
You will learn about strategies, tactics and tools that help you to compete in virtual and in physical stores
It features the Amazon Competition – Survival Checklist for a quick self-assessment of your competitive maturity score.
Amazon History and Facts
Facts About Amazon
6 Categories Of Amazon’s Competitors: Are You In One Of Them?
Are You Recognizing Your Company In One Of The Following Categories?
1. Competitive Factor – Selection. What Can We Learn From Amazon?
How Big Is Amazon’s Catalog?
How Can Smaller Retailers Compete On Product Selection?
Product Selection – When Less Is More
Apply Technology To Optimize Inventory Management
Meet Expectations About Your Product Availability On Customer’s Doorsteps
2. Price Competition: Amazon’s Strategy And Tactics
New Dynamics In Price Competition
Who Is The Next Victim Of The Online Price Competition?
What Can Retailers Do To Compete On Price Online And In Store?
You Are Likely In A Competition With Amazon Or Wall-Mart Online
Know Your Profit Margins
Acquire Pricing Intelligence Information
Pricing, Products, Customers – Portfolio Management
Rethink Your Customer Loyalty Strategy
3. Nailing The Convenience Factor With Innovation
Amazon’s Online Shopper Experience
Personalization And Customization
Amazon Cross Channel Personalization
Amazon Home Services
Amazon’s Pilots And Developing Programs
Amazon Prime Air
Amazon Plans For A Brick-And-Mortar Store
What Can Retailers Do To Compete On Convenience Online And In A Physical Store?
Online Store Experience Is Important
Rethink And Refresh Your Loyalty Program
Become True Omnichannel Retailer
Offer New Add-Value And Specialized Services
Amazon Competition – Survival Checklist